I’ve gotten to meet some amazing women since I’ve started blogging, and one of the coolest women I’ve had the pleasure of interacting with is the lovely Meli from Melificent.com. Meli has managed to create a blog that celebrates her favorite forms of fandom and geekery, but she also brings her signature style in with some amazing and inspiring fashion posts and writes about her newest adventure: parenting (geeky parenting, of course). She’s created a brand and a true community with her readers, and it’s not only inspiring for someone like me who’s also trying to create a brand and community, but seeing her build something and truly succeed is inspiring to anyone who comes in contact with her. Even more awesome, her hard work paid off in October when she was given the Geekie Award for best website and blog. I’m so excited to start off my newest series, It’s Totally a Real Job with her. Meli has been a huge source of inspiration to me in my writing and blogging, and I know she’ll inspire you, too. So without further ado, let’s chat with her!
What were your big dreams for Melificent.com when you first started your blog?
That someone would actually read it!
No, seriously – I didn’t know what I actually wanted when I started the blog other than to share. I had always had some sort of blog, whether it was a Livejournal account or a blogspot. At that point in time, I was just using blogs to chronicle my life so starting a “big girl blog” was a little daunting. I also started it without much of a focus, but I always knew I wanted to connect with others – something I had always loved about blogging and the Internet in general.
Did you always have an interest in fashion, or did that develop in time?
I had always loved fashion, playing with patterns and colors, and expressing myself through my wardrobe. I decided to start posting outfits as part of a 30-day challenge a few years ago, and I got such good feedback that I started incorporating them into my blog. Before I knew it, I had a fashion blog!
You recently won the Geekie for Best Website/Blog. Did you ever imagine getting an award like that?
Not in my wildest dreams!!!! I’ve been blogging for so long, and have worked so hard to make my content original and special, that it was incredible to finally be recognized. When I got the news, I seriously thought I was dreaming (granted, I was on a couple of hours of sleep right after my daughter’s birth). 😉
One of the tough things about starting a blog and website, especially when fandom is involved, is finding your niche. It’s tempting to write about all the things and have a crazy, scattered site. Obviously being a geeky mom came from being pregnant, but even before Luna, how did you manage to settle on a theme and idea for your blog?
This was very tough for me. As I said, I’ve been blogging for a very long time, but I could not just focus on one topic. My blog was everywhere. The biggest criticism I received when asking for advice from other bloggers was that I needed a focus, but I didn’t believe them. Boy, were they right.
One day, I realized that I had ventured down a road that I was unfamiliar with. I felt disingenuous, which was the last thing I ever wanted to be. It was then that I sat down and thought of what I really love and who I really am. That’s when the Melificent you all know and love was born. I’m geeky. I like geeky things. I’m a fangirl. I love fashion. It’s incredible how easily posts are written when you are focusing on something you absolutely love.
Not only have you set yourself up as a reliable voice in “geek chic” and being a geeky mom, you’ve really created a Melificent.com community. What is the thing you want your readers to take away from your site?
Aw, well thank you!
Most importantly to me, I want to be real. I want to help others, whether it be in superficial ways, like putting together a great outfit, or delving a little deeper, like sharing my experience of loss and growth. I don’t want to present a facade because I feel like that’s too prevalent in the blogging/social media culture. No, my life is not perfect. No, I’m not perfect, but that’s OK.
What has been the biggest lesson you’ve learned since starting your site?
That working hard pays off. No matter if it takes 2 days or 2 years. You will see the payoff.
You also work a “normal” 9-5 in addition to your work on your site, correct? How do you balance a job, a life, and a site?
I get asked this constantly!
It really isn’t hard work for me, and I attribute that to being a little OCD and anal about scheduling. I have, and always have had, excellent time management skills. My 9-5 is also not necessarily 9-5, which makes it easier for me to keep up with writing posts. I’ve realized that if you love something, you truly will make time for it. I was worried about falling behind when I gave birth to my daughter, but I found it pretty natural to fall into a routine again (aka; blogging during my late night/early morning shifts). I’m sure the same will apply when I have to go back to work after maternity leave. If you want to make it happen, you will.
What mistake did you make in the formative years of Melificent.com that you’d like to help other aspiring creators avoid?
Write about whatever you love. Do not start a blog (or anything for the record) because it seems to be working for other people or is popular. Follow whatever you are passionate about. You will always speak and create from the heart.
If you could impart one piece of advice to others aspiring to follow in your footsteps, what would it be?
Similar to the above, be yourself. You’ll never go wrong. 🙂
Where can we find you online?
Thanks so much to Meli for taking the time to answer these questions. Be sure to check her out on her blog and follow her on Twitter, Instagram, and Pinterest. Her OOTD posts alone are worth the follow! Have questions for Meli or other geeky girlbosses I’ll be talking to in the future? Let me know in the comments, or ask me on Twitter with the #RealJob hashtag! I’ll be back next week with another awesome woman talking about her unique path that is totally a real job.